DEFINITION:
It's the application of marketing principles in more than one country, by companies overseas or across national borders.
It's the application of marketing principles in more than one country, by companies overseas or across national borders.
Main Points:
1. It is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally
2. Almost anyone with the desire can market internationally, but will do so with varying levels of success, depending on the thought and research that is put into the international marketing strategy.
3. Any foreign citizen is a potential customer in international marketing,
1. It is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally
2. Almost anyone with the desire can market internationally, but will do so with varying levels of success, depending on the thought and research that is put into the international marketing strategy.
3. Any foreign citizen is a potential customer in international marketing,