Main Points:
1. It stretched from after the U.S. Civil War period until the 1920's
2. Many business operators were able to either boost their overall profitability or to increase their price competitiveness by passing on reduced production costs to consumers.
3. Altitude toward marketing is "A good product will sell itself."
1. It stretched from after the U.S. Civil War period until the 1920's
2. Many business operators were able to either boost their overall profitability or to increase their price competitiveness by passing on reduced production costs to consumers.
3. Altitude toward marketing is "A good product will sell itself."